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Goldberger's entry into the business was unorthodox to say the least. sued him, alleging trademark infringement after Goldberger registered esqwire.com, which resembles one of the company's magazines.The two sides eventually settled and Goldberger, a lawyer, was allowed to keep the name.
At one point, represented 150 owners with about 150,000 domain names, generating 50 million unique visitors a month.
Most the sites are lucrative for their advertising dollars.
For example, isn't an actual yachting site, but it contains numerous ads and links for real yacht companies, boats and cruises.
Together, they became a formidable yet quirky team (imagine George Costanza and Jerry Seinfeld with the pioneering spirit of Lewis and Clark).
Two years later, they created a company called smartname.com, which they sold earlier this year.